Women@Austin Events

Quarterly Forums

Women@Austin brings an exclusive forum for women entrepreneurs and executives each quarter, hosted at Capital Factory’s downtown facility with a light dinner and drinks. Last February’s debut really set the pace: sold-out, high energy experiences bringing female founders of all stages together to share stories, give advice, and make connections. The banner “2015: Be Bold” is more than just the name of a single event, it’s the overarching theme of all that we do. Whether you’re looking to broaden your network, seek funding or a co-founder, or just want to connect–come and be inspired by stories and lessons learned from Austin’s female entrepreneurs at all stages.


Roundtables and Workshops

Women@Austin also offers workshops or Peer Roundtables: smaller, curated groups driven by a topic of interest or skill. These sessions offer opportunities to connect with other like-minded women facing the same issues you are, and to learn from each other’s experiences. We understand the intensity of your workday, and know that hours are precious to spare – so Peer Roundtables are organized around a lunch ordered in. Come join us, make a new friend, and learn lessons to better manage your start-up and career. A member of the Women@Austin Steering committee or a Guest speaker will facilitate.

  • February 24th, 2017 11:30 -1:00. “How to create compelling messages that generate demand”  In this interactive lunch, guest speaker Yvonne Tocquigny will be leading a talk focused on techniques to define which messages you should deliver about your business, and the order they should be delivered in. The goal is to have audiences leaning in, asking for more information. Yet many companies repel their audiences with too much information that doesn’t resonate. We’ll discuss how you can get control your audience’s attention through your messages.
  • December 13th,2016, 11:30 – 1:00. Investor Pitch Bootcamp: How to build a great pitchSuccessful entrepreneurs and investors know the power of a great pitch.  It conveys the power of your idea clearly and quickly and makes the investor want to hear more. Many will tell you WHAT makes a good investor pitch – a compelling story, a great deck and make sure you own the room. But, no one tells you HOW to do it.  In this lunch and learn Monique Maley, President and Founder of Articulate Persuasion, covered the 10 biggest mistakes entrepreneurs make when pitching and some tools to help you avoid them. Everyone walked away with specific strategies to build and delivery a great pitch.
  • July 21, 2016, 11:30 – 1:00. “Sales Acceleration” Adding customers and growing revenue is one of the biggest challenges any startup faces. Why do some startups succeed with an increasing trajectory of revenue while others with similar products stumble and fail? Cindy Goldsberry, Author, industry-recognized Sales leader and strategic Advisor, shared her time-proven ZFactor methodology for growing revenue and improving the perceived value of your product/service. With interactive Q&A at the end of the session, Cindy joined by Jan Ryan to address specific sales questions with tactical recommendations and best practices from their extensive joint backgrounds in Sales and scaling companies.
  • May 12, 2016, 11:30 – 1:00. “The Neuroscience of Storytelling ” Humans have always told stories to understand, share and recall knowledge. Deb Gabor of Sol Marketing showed us how the brain reacts to information. She also covered proven methods for connecting emotionally with buyers to stimulate the irrational unconscious brain and harness the power of storytelling.
  • February 26, 2016, 11:30 – 1:00. “Product Positioning.” There is a mistaken belief that product positioning is as simple as understanding how your product is different from your competition. If only it were that simple. The most effective product positioning shifts a prospect’s mindset, challenges their assumptions, and drives action. Liana Frey walked us through best practices in how to do this…building on market insights, understanding the prospect’s point of view, and identifying your product’s unique differentiators. Be prepared to have your existing assumptions about product positioning challenged!
  • January 28, 2016, 11:30 – 1:30. “5 Steps to Data-driven Marketing Planning & Optimization.”
 Munira Fareed took us through an important topic for any marketer today – data driven marketing. Munira is a technology startup executive who drives cutting edge marketing to deliver real revenue for businesses. She is experienced in marketing new, disruptive technologies – from launching HD into the videoconferencing industry (LifeSize), virtualization into the contact center infrastructure space (Ineto), to bringing the first internet appliance to market (Netpliance). Munira is currently the chief marketing officer at Hive9, the marketing performance management company. Before joining Hive9, Munira founded and ran Appleseed Partners, a B2B marketing company providing fractional CMO services to technology companies.
  • December 4, 2015, 11:30 – 1:00. “Marketing Roundtable: Pricing Strategies.”
 For many founding teams, Pricing is one of the most difficult and complex decisions for the business. New markets often evolve quickly and consequently so must Pricing. But how do you justify what you’re charging your customers? Are there proven best practices that would benefit early stage entrepreneurs? 

Ed Perry, our featured guest speaker on this topic, shared his vast wisdom at the Dec. 4th Marketing Roundtable, drawing from years of operational experience and as a venture capitalist. Ed is also a teacher in the Acton MBA program, and has a lifetime passion for supporting entrepreneurs.
  • November 19, 2015, 11:30 – 1:00. “Being a First-Time Startup Exec.” Autumn Manning, CEO of YouEarnedIt, and Jennifer Parker, CFO of NSS Labs led a discussion on being a first time executive in a start-up. Whether starting a new business or taking on an executive leadership role for the first time, the challenges can be both daunting and exhilarating. Autumn and Jennifer shared their experiences and insights learned from the front lines on executing rapid growth with limited resources, how to operate a strong business, building a compelling team and culture, and navigating the unknowns of first-time executive leadership in a startup. 
  • September 24, 2015, 11:00 – 1:00. “Marketing Roundtable: Customer Success is the New Marketing.” Pam O’Neal, CMO of Ryft, focused on the all-important topic of Customer Service, or Customer Success as it is now called. The discussion was based around how we as business leaders and marketing executives, in partnership with customer success teams, can deliver remarkable customer experiences to encourage customer feedback, advocacy and loyalty. Our special guest speaker is accomplished Austin entrepreneur and customer success consultant Aruni S. Gunasegaram.
  • July 1, 2015, 11:30 – 1:00. “Corporate and Functional Team Goal Setting.” Heather Brunner, CEO of WP Engine, and previous COO of Bazaarvoice, led a discussion on best practices and tips for planning, prioritization and goal setting at both the company and functional team level (sales, marketing, engineering, etc.)  In order to build a high performance culture, having a predictable, repeatable process of planning and goal setting is critically important.
  • May 27, 2015, 11:30 am – 1:00 pm. Marketing Roundtable, continuing series. “Emerging Growth Marketing Strategies.” Guest speaker Matt Papertsian, growth marketer and practice leader at SiriusDecisions, took on the challenges marketers face in new ventures, including insights learned from inbound and outbound campaigns to elevate the performance of sales, marketing and products.
  • March 25, 2015, 12:00 – 1:30. Marketing Roundtable, continuing series: “The 411 on Competitive Intelligence.”  Guest speaker Laura Young, CEO of Bizologie and April Kessler, Chief of Research, sharing unique insights for due diligence and competitive intelligence research you’ll need to out-maneuver your competiton.
  • January 29, 2015,12:00 – 1:30 PM.  “Low Cost Lead Generation Strategies that Drive Revenue.” Pam O’Neal led the group in a discussion dear to every business owner’s heart: low cost lead generation strategies that drive real, measurable revenue growth.
  • December 4, 2014, 11:30 – 1:00“Funding for Early Ventures.” Led by Laura Kilcrease, Women@Austin Steering Committee member and Founder, Managing Director of Triton Ventures. Laura is continuing her talk on everything an entrepreneur needs to now about raising capital.
  • November 19, 2014, 11:30 – 1:00 “Create Compelling Messaging for Your Startup.” Led by Yvonne Tocquigny, Steering Committee member at Women@Austin, and Founder/CEO of Tocquigny, one of Austin’s top digital marketing firms.
  • October 23, 2014 – 11:30 – 1:00 “How to Find Paying Customers in the Early Stage: Your Early Adopter Profile.” Led by Jan Ryan, Serial Entrepreneur, Founder of Social Dynamx (acquired by Lithium Technologies), Founder of Women@Austin.
  • August 27, 2014 – 11:30 – 1:00. “Marketing for Cash Strapped Start-ups” aka “Growth Hacking.” Led by Pam O’Neal, CMO Data Design.
  • July 22, 2014 –“Perfecting Your Pitch,” 12:00 – 1:30, led by Monique Maley, Angel Investor & CEO of Articulate Persuation. Bring the elements of your pitch or particular challenges for your company’s investor pitches for discussion.
  • June 17, 2014, 11:30 – 1:00. “Funding Options for the Early Stage,” Led by Laura Kilcrease, Founder of Triton Ventures