Past 2016 Events
December 13th,2016, 11:30 – 1:00. “Investor Pitch Bootcamp: How to build a great pitch” Successful entrepreneurs and investors know the power of a great pitch. It conveys the power of your idea clearly and quickly and makes the investor want to hear more. Many will tell you WHAT makes a good investor pitch – a compelling story, a great deck and make sure you own the room. But, no one tells you HOW to do it. In this lunch and learn Monique Maley, President and Founder of Articulate Persuasion, covered the 10 biggest mistakes entrepreneurs make when pitching and some tools to help you avoid them. Everyone walked away with specific strategies to build and delivery a great pitch.
September 21, 2016 6:30 – 8:00 : Financial Tips from the Trenches
July 21, 2016, 11:30 – 1:00. “Sales Acceleration” Adding customers and growing revenue is one of the biggest challenges any startup faces. Why do some startups succeed with an increasing trajectory of revenue while others with similar products stumble and fail? Cindy Goldsberry, Author, industry-recognized Sales leader and strategic Advisor, shared her time-proven ZFactor methodology for growing revenue and improving the perceived value of your product/service. With interactive Q&A at the end of the session, Cindy joined by Jan Ryan to address specific sales questions with tactical recommendations and best practices from their extensive joint backgrounds in Sales and scaling companies.
May 12, 2016, 11:30 – 1:00. “The Neuroscience of Storytelling ” Humans have always told stories to understand, share and recall knowledge. Deb Gabor of Sol Marketing showed us how the brain reacts to information. She also covered proven methods for connecting emotionally with buyers to stimulate the irrational unconscious brain and harness the power of storytelling.
April 21, 2016, 6:30 – 8:00
March 11, 2016, 6:30 – 9:00 VIP SXSW Party
February 26, 2016, 11:30 – 1:00. “Product Positioning.” There is a mistaken belief that product positioning is as simple as understanding how your product is different from your competition. If only it were that simple. The most effective product positioning shifts a prospect’s mindset, challenges their assumptions, and drives action. Liana Frey walked us through best practices in how to do this…building on market insights, understanding the prospect’s point of view, and identifying your product’s unique differentiators. Be prepared to have your existing assumptions about product positioning challenged!
January 28, 2016, 11:30 – 1:30. “5 Steps to Data-driven Marketing Planning & Optimization.” Munira Fareed took us through an important topic for any marketer today – data driven marketing. Munira is a technology startup executive who drives cutting edge marketing to deliver real revenue for businesses. She is experienced in marketing new, disruptive technologies – from launching HD into the videoconferencing industry (LifeSize), virtualization into the contact center infrastructure space (Ineto), to bringing the first internet appliance to market (Netpliance). Munira is currently the chief marketing officer at Hive9, the marketing performance management company. Before joining Hive9, Munira founded and ran Appleseed Partners, a B2B marketing company providing fractional CMO services to technology companies.