10 Reminders for the Women Entrepreneur

At Women@Austin we believe in bringing women together for candid and honest conversations. During our most recent Roundtable event, we invited a selection of thoughtful women in our community to lead dedicated discussions around the topics of dealing with rejection, unconscious bias, self-doubt, and the struggle of thinking bigger. The ideas that came out of those discussion are applicable across all levels of the entrepreneurial journey. We are continually wowed by the Women@Austin community and can't wait to implement some of these takeaways into our daily reminders.

Here are Women@Austin’s strategies for dealing with rejection, unconscious bias, self-doubt, and the struggle of thinking bigger:

  • Just because you have a negative thought, doesn't make it true.

  • Create an Advisory Board: Build a supportive community around you that encourages your growth mindset and holds you accountable.

  • Let go of control by delegating to others.

  • Don't let the perfect be the enemy of the good.

  • Change your mindset about rejection - look at it as a learning experience and an opportunity to better understand your pitch/product/service/offering.

  • Role play so you are prepared to answer tough questions and handle rejection with grace.

  • When you receive a rejection, ask "Why?" in a number of ways so you can learn as much as possible.

  • Remember: We all carry around unconscious biases, try to manage your own.

  • Respond with "Why do you ask?" if someone presents a biased question to you (i.e. are you planning on having kids soon?"). This gives you a moment to process and shift the direction of the conversation. Plus, that person has to explain themselves and acknowledge his or her bias as a result.

  • Use the unconscious bias of a woman in business as an advantage. Example: If it is suggested that women can be emotional in business, change the narrative to be about why women are passionate about what they do.

Madi Finley